Friday, September 9, 2011

"Do it Tomorrow" from Seth Godin

Every now and then I find a little tidbit of information that just needs to be shared. One such item crossed my path this morning.  I follow several blogs that I find interesting and informative. A post from one of these blogs caught my attention and I want to share it with you. The author, Seth Godin, is a unique individual that thinks a LOT! I enjoy his posts and have included the link to his site for those of you that might wish to check it out. I'm posting this on my blog with full credit attributed to Seth. Enjoy!!

"Do it tomorrow"

Stupid advice, certainly. But free. I didn't charge you anything for it.
There are very few categories where there is less correlation between price and quality than advice. You can buy a million dollars worth of consulting, a thousand dollars worth of coaching or read a few tweets for free--your choice.
This widespread variety of pricing leads to two interesting questions:
Are you confusing what you pay with what you get? (Does expensive advice feel more valuable than the free stuff?)
and
Are you more likely to take action because you've paid a lot?
One of the most effective ways to get your ideas implemented is to charge a lot for them. It increases the perception of value and creates an impulse to execute so that the investment won't be wasted.
Of course, I said that for free...

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